2026
Powder Coated Tough
MEDIA KIT
Print | Digital
Every issue of Powder Coated Tough focuses on powder coating and how this Stronger, Greener, Better coatings technology is used in almost every industrial marketplace. The magazine delivers case studies, solutions, and resources to help readers succeed in their business.
With more than 27,000 subscribers in more than 100 countries, your sales message will connect with powder coating professionals as well as those considering powder coating applications.
A NOTE FROM THE PUBLISHER
Welcome to the preeminent publication covering all things related to the most sustainable technology for industrial finishing, which is powder coating. Powder Coated Tough (PCT) is the official publication of the Powder Coating Institute and provides the market with a comprehensive collection of key information for everyone involved with the market. Since 2011, PCT has been the powder coating industry’s authoritative voice, promoting the technology to manufacturers and educating end users on the latest innovations. We pride ourselves on publishing issues that can be referenced repeatedly by the reader, providing insights on the latest trends, solutions to common and unique problems, educational topics, and many other newsworthy items.
We frequently hear from readers that they enjoy PCT to stay on top of manufacturing trends. In fact, a recent reader survey shows that almost two-thirds of PCT readers take time out of their busy schedules to read every issue! Almost two-thirds of respondents also said that they pay attention to advertisements in PCT, with over a third saying they have made a purchase as a direct result of an advertisement they saw in PCT.
In addition, we continue to build awareness for our Spanish edition, with almost 60% of respondents telling us that they are aware of the publication, and almost 20% of those respondents saying they have forwarded PCT en Español to someone they thought would benefit from it. We will continue to build on these successes by bringing our educational features and industry knowledge to our growing Spanish speaking audience.
We look forward to having you join us in being a part of our great publication. We will provide your company with valuable exposure to the people and companies that can directly use your products. Our editorial content reflects the leading edge of technology and is written to inform and educate the readership. Together we can elevate the powder coating community with the best that anyone can offer.
Teddy Piepkow,
PCI Board President
OUR AUDIENCE
DEDICATED EXCLUSIVELY TO POWDER COATING TECHNOLOGY
As the official publication of the Powder Coating Institute, Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants, and distributors. Powder Coated Tough is a subscription requested publication that is distributed to almost 27,000 industry professionals.
Powder Coated Tough subscribers include:
- Account Executive/Sales Managers/Business Development Officers
- Accounting Professionals
- Applicators & Spray Booth Operators
- Business Owners/General & Plant Managers
- Business & Technical Directors
- Chemists
- Consultants
- Distributors
- Finishing System Managers
- Industrial Designers/Engineers
- LEAN & Continuous Improvement Managers
- Marketing Professionals
- Purchasing/Supply Chain Professionals
- QC/QA Managers
- Technical Directors
- Technical Service Professionals
Top industries represented by readers include:
- Aerospace/Aviation
- Agricultural
- Appliance
- Architectural
- Automotive
- Construction
- Electrical
- Furniture
- General Metal Products
- HVAC
- Lawn & Garden
- Oil and Gas
- Transportation
Powder Coated Tough is read by the manufacturers you want to reach!
EDITORIAL MISSION
As the official publication of the Powder Coating Institute, whose mission is to promote the benefits of powder coating technology, Powder Coated Tough magazine is the best resource for current users of powder coatings, those considering a conversion to powder, and industry suppliers. Powder Coated Tough does this through original and educational articles about powder application, case studies, industry news, and trends.
2026 EDITORIAL CALENDAR
| January/ February | March/ April | May/June | July/August | September/October | November/December | |
|---|---|---|---|---|---|---|
| Feature Editorial | Technology | Spring Cleaning | Made in America | Safety | Managing Your Powder Shop | Buyers Guide |
| Advertiser Spotlights | Auxiliary Equipment (Testing, Software, Robotics) | Part Preparation (Masking & Pretreatment) | Powder Producers/Distributors & Raw Materials | Application Equipment | Ovens & Systems Houses | |
| Ad Closing Date | 11/19/2025 | 1/26/2026 | 3/30/2026 | 6/1/2026 | 7/27/2026 | 9/28/2026 |
| Ad Materials Deadline | 11/21/2025 | 1/30/2026 | 4/2/2026 | 6/5/2026 | 7/31/2026 | 10/2/2026 |
| Bonus Distribution |
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MAGAZINE SPECIFICATIONS
- Trim Size: 8" x 10.75"
- Colors: 4-Color Process Throughout (CMYK Only; No Pantones)
- Cover Stock: 80# Gloss Cover
- Body Stock: 60# Gloss Text
- Binding Method: Saddle Stitch
Ad Specifications: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process.
File Transmission: Email ad materials (print and digital) to sales@powdercoatedtough.com. For files too large to email, contact us for additional options.
ADVERTISING BONUS PROGRAM
Advertisers in Powder Coated Tough earn credit toward free digital advertising based on their total ad spend for the year.
| ADVERTISERS WHO SPEND... | RECEIVE FREE DIGITAL ADVERTISING CREDITS... |
|---|---|
| 3,000 - 5,500 | up to 500 |
| 5,501 - 10,500 | up to 1,000 |
| 10,501 - 15,500 | up to 1,500 |
| 15,501 - 21,000 | up to 2,000 |
| More than 21,000 | up to 2,500 |
DON'T FORGET: Digital ad credits earned through the Advertising Bonus Program can be used toward advertising in Powder Coated Tough en Español!
SAVE on Powder Coated Tough Advertising!
PCI Members receive a 20% discount on all advertising opportunities, including digital.
Not a PCI member?
Learn more about becoming a member of The Powder Coating Institute to take advantage of membership discounts!
Join PCI Today!PRINT RATES† AND SPECIFICATIONS
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
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Two Page Spread |
16.25" x 11.00" Bleed 16.00" x 10.75" Trim |
10,140 | 9,840 | 9,540 |
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Full Page |
8.25" x 11.00" Bleed 8.00" x 10.75" Trim |
5,330 | 5,175 | 5,025 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
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Two Thirds Page | 4.625" x 9.125" | 4,730 | 4,600 | 4,475 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
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Half Page Island |
4.625" x 6.875" | 4,110 | 3,980 | 3,860 |
 
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Half Page Vertical Horizontal |
3.4375" x 9.125" 7" x 4.5" |
3,875 | 3,760 | 3,650 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
  
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Third Page Vertical Horizontal Square |
2.25" x 9.125" 7" x 3" 4.625" x 4.5" |
3,375 | 3,280 | 3,175 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
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Quarter Page | 3.4375" x 4.5" | 2,975 | 2,890 | 2,795 |
PREMIUM FULL PAGE AD POSITIONS
Inside Front Cover
10% Additional Premium
Back Cover
10% Additional Premium
Inside Back Cover
5% Additional Premium
- All ads print in 4/color.
- All rates net
- † PCI members receive a 20% discount on all advertising.
2027 BUYERS GUIDE ENHANCEMENTS
Product Ads: $245
- 2.25" W x 1.75" H ad in one Category Listing section
Enhanced Listing Package: $315 (FREE for advertisers running any size print ad in Buyers Guide)
- Boldfaced Listings
- 4/C logo in Supplier Directory section
- Hyperlink to your URL each time you are listed (digital edition only)
Deluxe Listing Package: $495
- Receive all Enhanced Listing Package items plus a Product Ad
ADDITIONAL PRINT OPPORTUNITIES
Product Launch Package:
$11,750 (a $15,695 value!)
- Cover Corner Cut
- Two-page spread in print & digital editions (center spread or far forward)
- Featured position in one eNews email blast
- Website banner ad for one month
Integrated Sponsorships
(exclusive per issue; appears in print and digital editions of Powder Coated Tough)
Ask the Experts: 3X - $5,850 ($1,950/issue) | 6X - $8,520 ($1,420/issue)
Pop Quiz: 3X - $5,850 ($1,950/issue) | 6X - $8,520 ($1,420/issue)
- Banner ad in print & digital editions and email blasts (email blast for Pop Quiz only)
- Ability to reprint with permission
Advertiser Spotlights
Advertisers: $495*
Supplemental quarter page advertorial available to PCI members who have placed a regular print ad in the issue where their PCI membership category is featured (see the Advertiser Spotlights section of the editorial calendar). Spotlights contain a short title, 40-70 words, company logo or picture, contact information, and appear in the Spotlight section of the issue. PCI members who advertise with a Half Page ad or larger in their qualifying issue receive a free spotlight in that issue. Spotlights are subject to editing.
Reprints
Reprints are available upon request. Contact PCT sales at sales@powdercoatedtough.com for pricing and available options.
DIGITAL RATES* AND SPECIFICATIONS
| Ad Type | Specifications | 1 Month Rate (per month) | 6 Month Rate (per month) | 12 Month Rate (per month) |
|---|---|---|---|---|
| LEADERBOARD AD | 728px ⨯ 90px | 535 | 485 | 460 |
| SKYSCRAPER AD | 160px ⨯ 600px | 535 | 485 | 460 |
| SQUARE AD | 250px ⨯ 250px | 475 | 425 | 405 |
| VIDEO AD | YouTube embed | 210 | 190 | 180 |
| FEATURED PRODUCT AD | 180px ⨯ 150px | 285 | 255 | 245 |
| CATEGORY SPONSORSHIP AD | 160px ⨯ 600px | 240 | 215 | 205 |
| ROADBLOCK | Leaderboard, Skyscraper, & Square | 1,545 | 1,390 | 1,320 |
DIGITAL ADVERTISING DETAILS
Website Advertising
Leaderboard Ad
- 3 rotating positions available; appears at top and bottom of Home page
Skyscraper Ad
- 3 rotating positions available; appears in right column of Home page
Square Ad
- 3 rotating positions available; appears just below fold of Home page
Roadblock
- 1 position available per month; leaderboard, skyscraper, and square banner ads all display simultaneously. (This placement is not exclusive.)
Video Ad
- 3 rotating positions available; appears just below fold of Home page; video must be supplied as YouTube embed
Featured Product Ad
- 8 rotating positions available; appears below fold of Home page
Category Sponsorship
Skyscraper ad on category page of your choice. Choose from: Powder Coating Materials; Application & Systems; Pretreatment & Surface Prep; Curing/ Ovens; Racking & Masking; Substrates; Raw Materials; Testing Equipment.
Website ad files must be .jpg or .png with a file size of less than 150KB. Digital advertising is managed through Google's DoubleClick for Publishers platform. Advertisers receive monthly impression and click-through reporting.
Advertisement Location Examples (click to view)
Advertisement Location Examples
MULTI-CHANNEL ADVERTISING
Native Advertising
Supply an article to be exclusively featured on the Home page of the Powder Coated Tough website for one month. The article will remain on the website afterwards. Article will be promoted in an Industry eNews Spotlight, and to PCI's social media when it's posted.
- Between 1000-1500 words, the spot can be a case study, product promotion, or contain other interesting content (content subject to editorial approval).
- Up to 3 accompanying photos (advertiser must own rights to photos and complete a photo usage form).
- One 480px x 150px banner that appears in Industry eNews Spotlight and the PCT website.
- Limit 4 entries annually per company.
Digital Edition Sponsorship
Sponsor the digital edition of Powder Coated Tough and receive:
- Full page ad appearing adjacent to digital edition front cover.
- Two display ads in digital edition email blast (480px ⨯ 150px and 250px ⨯ 250px)
- "Sponsored By" logo and link on Home page of Powder Coated Tough website for two months.
- Limit 3 sponsorships annually per company.
| Ad Type | Specifications | 1 Month Rate (per month) | 6 Month Rate (per month) | 12 Month Rate (per month) |
|---|---|---|---|---|
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Native Advertising (exclusive each month) |
See Below | 2,750 | n/a | n/a |
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Digital Edition Sponsorship (exclusive each issue) |
See Below | 975 | n/a | n/a |
Multi-Channel and Website Advertising are displayed on powdercoatedtough.com. Monthly impression and click-through metrics tracked using Google's Ad Manager platform.
E-MAIL ADVERTISING
| Ad Type | Specifications | 1 Month Rate (per month) | 6 Month Rate (per month) | 12 Month Rate (per month) |
|---|---|---|---|---|
| INDUSTRY ENEWS – TOP POSITION (exclusive each month) | See below | 625 | 565 | 540 |
| INDUSTRY ENEWS | See below | 340 | 310 | 295 |
Email Advertising
Industry eNews Spotlight
A success story, product or technology profile, or other informative content to be emailed to approximately 13,800 opt-in subscribers. Up to 12 entries contained in each month's email blast.
eNews entry will contain:
- Up to 50-word description
- Logo or accompanying image; 250px ⨯ 250px
- Link and contact information
eNews images must be .jpg or .png with a file size of less than 60KB.
2026
Powder Coated Tough en Español
MEDIA KIT
Print | Digital
According to the Department of Labor, the projected number of Hispanic workers in the U.S. workforce will grow to almost 36 million people by 2030. Supply chain issues of the past few years have made Mexico and Central America an attractive region for U.S. manufacturers to explore as a nearsourcing option. In addition, the use of powder coatings has grown significantly in Mexico and Central America over the past decade. To address the growing need for powder coating education for Spanish-speaking audiences, select issues of Powder Coated Tough are professionally translated to Spanish and published in digital-only editions. Offering this resource for Spanish-speaking readers is essential to continue helping powder coaters around the globe learn more about pretreatment, application, curing, powder chemistries, and other processes related to powder coating.
If your company sells products or services to this unique audience, advertise with Powder Coated Tough en Español to bring awareness to your brand.
To learn more and request a media kit, please visit: www.powdercoating.org/PCTespanol
2026 POWDER COATED TOUGH EN ESPAÑOL EDITORIAL CALENDAR
| Winter | Spring | Summer | Autumn | |
|---|---|---|---|---|
| Feature Editorial | Technology | Spring Cleaning | Safety | Managing Your Powder Shop |
| Ad Closing Date | 01/19/2026 | 04/06/2026 | 06/29/2026 | 09/28/2026 |
| Ad Materials Deadline | 01/23/2026 | 04/10/2026 | 07/03/2026 | 10/02/2026 |
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2026 POWDER COATED TOUGH EN ESPAÑOL PRINT RATES† AND SPECIFICATIONS
| Ad Size | Dimensions | 1x | 3x | |
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Two Page Spread |
16.25" x 11.00" Bleed 16.00" x 10.75" Trim |
2,375 USD | 2,300 USD |
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Full Page |
8.25" x 11.00" Bleed 8.00" x 10.75" Trim |
1,250 USD | 1,200 USD |
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Two Thirds Page | 4.625" x 9.125" | 1,100 USD | 1,075 USD |
| Ad Size | Dimensions | 1x | 3x | |
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Half Page Island |
4.625" x 6.875" | 960 USD | 930 USD |
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Half Page Vertical Horizontal |
3.4375" x 9.125" 7" x 4.5" |
905 USD | 875 USD |
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Third Page Vertical Horizontal Square |
2.25" x 9.125" 7" x 3" 4.625" x 4.5" |
790 USD | 760 USD |
| Ad Size | Dimensions | 1x | 3x | |
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Quarter Page | 3.4375" x 4.5" | 695 USD | 675 USD |
QUESTIONS? CONTACT US!
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Suite 101
Albany, NY 12203