2024
Powder Coated Tough
MEDIA KIT
Print | Digital
Every issue of Powder Coated Tough focuses on powder coating and how this Stronger, Greener, Better coatings technology is used in almost every industrial marketplace. The magazine delivers case studies, solutions, and resources to help readers succeed in their business.
With more than 27,000 subscribers in more than 100 countries, your sales message will connect with powder coating professionals as well as those considering powder coating applications.
A NOTE FROM THE PUBLISHER
As responsible inhabitants of our planet, we endeavor to reduce our impact on the environment and
continually improve the world around us, whether that means making something last longer, work better,
or cost less. Most realize that to make meaningful improvements, there must be meaningful change
involved in the process. But change can be a tricky thing because humans tend to resist it, especially if it
means adding perceived work or complexities to our lives. Think about the last time you upgraded your
phone or laptop. The upgraded device was most likely faster and had more storage and better features
than the device it replaced, yet we resist that transition from comfortable to new when it demands time
from our overly complex lives.
Luckily, we don't live in a vacuum and can lean on one another when facing transition. Imagine if new powder coaters had to learn about the latest in powder application, curing, testing, and formulation on their own with no voice of authority leading them toward best practices and the latest innovations. How would they obtain the most current, accurate information needed to run a successful job shop or OEM? Sure, a lot of information can be gathered from sources like Google and ChatGPT, but how accurate are those sources, and will that information be provided in an actionable, easy to understand format? This is where the role of a trade association is more crucial to complementing our modern lifestyle than ever.
The Powder Coating Institute (PCI) consists of member companies that serve every aspect of the powder coating industry, bringing experts together to develop helpful resources for custom coaters and OEMs who must respond to constant change and innovation with capital investments in equipment, processes, and people. Powder Coated Tough embodies all the resources that PCI brings to the industry, connecting readers to the concept of 'powder coating done right.' As new technologies are developed and refined and powder coating continues to gain market share over other finishing technologies, PCT will continue to be the place to go to learn about powder. Promote your solutions to the industry with Powder Coated Tough.
Troy Newport
Publisher, Powder Coated Tough
OUR AUDIENCE
THE ONLY U.S. PUBLICATION DEDICATED EXCLUSIVELY TO POWDER COATING TECHNOLOGY
As the official publication of the Powder Coating Institute, Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants, and distributors. Powder Coated Tough is a subscription requested publication that is distributed to almost 27,000 industry professionals.
Powder Coated Tough subscribers include:
- Account Executive/Sales Managers/Business Development Officers
- Accounting Professionals
- Applicators & Spray Booth Operators
- Business Owners/General & Plant Managers
- Business & Technical Directors
- Chemists
- Consultants
- Distributors
- Finishing System Managers
- Industrial Designers/Engineers
- LEAN & Continuous Improvement Managers
- Marketing Professionals
- Purchasing/Supply Chain Professionals
- QC/QA Managers
- Technical Directors
- Technical Service Professionals
Top industries represented by readers include:
- Aerospace/Aviation
- Agricultural
- Appliance
- Architectural
- Automotive
- Construction
- Electrical
- Furniture
- General Metal Products
- HVAC
- Lawn & Garden
- Oil and Gas
- Transportation
Powder Coated Tough is read by the manufacturers you want to reach!
EDITORIAL MISSION
As the official publication of the Powder Coating Institute, whose mission is to promote the benefits of powder coating technology, Powder Coated Tough magazine is the best resource for current users of powder coatings, those considering a conversion to powder, and industry suppliers. Powder Coated Tough does this through unique and educational articles about powder application, case studies, industry news, and trends.
OUR EDITOR
Powder Coated Tough's editorial content is developed and written by industry experts who are powder coating veterans.
Sheila Lamothe,
Editor
Powder Coated Tough's
editorial content is
developed and written
by industry experts who
are powder coating
veterans. For the past
three decades, Editor
Sheila LaMothe has dedicated her
career to manufacturing. With a focus
on marketing and education, she has
been involved with publishing and
writing for manufacturing publications
since 1999.
2024 EDITORIAL CALENDAR
| January/ February | March/ April | May/June | July/August | September/October | November/December | |
|---|---|---|---|---|---|---|
| Feature Editorial | Powder Coating Instruments and Testing | The Role of OEMs in Powder Coating | Powder Coating in Automotive Manufacturing | Unique Powder Coating Lines | Custom Coaters Show their Stuff | Buyers Guide |
| Advertiser Spotlights | Auxiliary Equipment (Testing, Software, Robotics) | Part Preparation (Masking & Pretreatment) | Powder Producers/ Distributors & Raw Materials | Ovens & Systems Houses | Application Equipment | |
| Ad Closing Date | 11/29/2023 | 01/29/2024 | 04/02/2024 | 06/03/2024 | 07/29/2024 | 09/30/2024 |
| Ad Materials Deadline | 12/01/2023 | 02/02/2024 | 04/05/2024 | 06/07/2024 | 08/02/2024 | 10/04/2024 |
| Bonus Distribution |
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MAGAZINE SPECIFICATIONS
- Trim Size: 8" x 10.75"
- Colors: 4-Color Process Throughout (CMYK Only; No Pantones)
- Cover Stock: 80# Gloss Cover
- Body Stock: 60# Gloss Text
- Binding Method: Saddle Stitch
Ad Specifications: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process.
File Transmission: Email ad materials (print and digital) to sales@powdercoatedtough.com. For files too large to email, contact us for additional options.
ADVERTISING BONUS PROGRAM
Advertisers in Powder Coated Tough earn credit toward free digital advertising based on their total ad spend for the year.
| ADVERTISERS WHO SPEND... | RECEIVE FREE DIGITAL ADVERTISING CREDITS... |
|---|---|
| 3,000 - 5,500 | up to 500 |
| 5,501 - 10,500 | up to 1,000 |
| 10,501 - 15,500 | up to 1,500 |
| 15,501 - 21,000 | up to 2,000 |
| More than 21,000 | up to 2,500 |
DON'T FORGET: Digital ad credits earned through the Advertising Bonus Program can be used toward advertising in Powder Coated Tough en Español!
SAVE on Powder Coated Tough Advertising!
PCI Members receive a 20% discount on all advertising opportunities, including digital.
Not a PCI member?
Learn more about becoming a member of The Powder Coating Institute to take advantage of membership discounts!
Join PCI Today!PRINT RATES† AND SPECIFICATIONS
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
|
Two Page Spread |
16.25" x 11.00" Bleed 16.00" x 10.75" Trim |
9,895 | 9,600 | 9,315 |
|
Full Page |
8.25" x 11.00" Bleed 8.00" x 10.75" Trim |
5,200 | 5,050 | 4,900 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
|
Two Thirds Page | 4.625" x 9.125" | 4,615 | 4,490 | 4,365 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
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Half Page Island |
4.625" x 6.875" | 4,010 | 3,885 | 3,765 |
|
Half Page Vertical Horizontal |
3.4375" x 9.125" 7" x 4.5" |
3,780 | 3,670 | 3,560 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
|
Third Page Vertical Horizontal Square |
2.25" x 9.125" 7" x 3" 4.625" x 4.5" |
3,295 | 3,200 | 3,100 |
| Ad Size | Dimensions | 1x | 3x | 6x | |
|---|---|---|---|---|---|
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Quarter Page | 3.4375" x 4.5" | 2,900 | 2,820 | 2,730 |
BUYERS GUIDE ENHANCEMENTS
Product Ads: $245
- 2.25" W x 1.75" H ad in one Category Listing section
Enhanced Listing Package: $315 (FREE for advertisers running any size print ad in Buyers Guide)
- Boldfaced Listings
- 4/C logo in Supplier Directory section
- Hyperlink to your URL each time you are listed (digital edition only)
Deluxe Listing Package: $495
- Receive all Enhanced Listing Package items plus a Product Ad
ADDITIONAL PRINT OPPORTUNITIES
Product Launch Package:
$11,750 (a $15,450 value!)
- Cover Corner Cut
- Two-page spread in print & digital editions (center spread or far forward)
- Featured position in eNews email blast
- Website banner ad for one month
Integrated Sponsorships
(exclusive per issue; appears in print and digital editions of Powder Coated Tough)
Ask the Experts: 3X, $5,850 ($1,950/issue) | 6X, $8,520 ($1,420/issue)
Pop Quiz: 3X, $5,850 | 6X, $8,520
- Banner ad in print & digital editions and email blasts (email blast for Pop Quiz only)
- Ability to reprint with permission
Advertiser Spotlights
Advertisers: $495*
Supplemental quarter page advertorial available to PCI members who have placed a regular print ad in the issue where their PCI membership category is featured (see the Advertiser Spotlights section of the editorial calendar). Spotlights contain a short title, 40-70 words, company logo or picture, contact information, and appear in the Spotlight section of the issue. PCI members who advertise with a Half Page ad or larger in their qualifying issue receive a free spotlight in that issue. Spotlights are subject to editing.
Reprints
Reprints are available upon request. Contact Troy Newport at sales@powdercoatedtough.com for pricing and available options.
DIGITAL RATES* AND SPECIFICATIONS
| Ad Type | Specifications | 1 Month Rate (per month) | 6 Month Rate (per month) | 12 Month Rate (per month) |
|---|---|---|---|---|
| Leaderboard Ad | 728px ⨯ 90px | 535 | 485 | 460 |
| Skyscraper Ad | 160px ⨯ 600px | 535 | 485 | 460 |
| Square Ad | 250px ⨯ 250px | 475 | 425 | 405 |
| Roadblock | Leaderboard / Skyscraper / Rectangle | 1,545 | 1,390 | 1,320 |
| Video | YouTube embed | 210 | 190 | 180 |
| Featured Product | 180px ⨯ 150px | 285 | 255 | 245 |
| Category Sponsorship Ad | 160px ⨯ 600px | 240 | 215 | 205 |
DIGITAL ADVERTISING DETAILS
Website Advertising
Leaderboard Ad
- 3 rotating positions available; appears at top and bottom of Home page
Skyscraper Ad
- 3 rotating positions available; appears in right column of Home page
Square Ad
- 3 rotating positions available; appears just below fold of Home page
Roadblock
- 1 position available per month; leaderboard, skyscraper, and square banner ads all display simultaneously. (This placement is not exclusive.)
Video Ad
- 3 rotating positions available; appears just below fold of Home page; video must be supplied as YouTube embed
Featured Product Ad
- 8 rotating positions available; appears below fold of Home page
Category Sponsorship
Skyscraper ad on category page of your choice. Choose from: Powder Coating Materials; Application & Systems; Pretreatment & Surface Prep; Curing/ Ovens; Racking & Masking; Substrates; Raw Materials; Testing Equipment.
Website ad files must be .jpg or .png with a file size of less than 150KB. Digital advertising is managed through Google's DoubleClick for Publishers platform. Advertisers receive monthly impression and click-through reporting.
Advertisement Location Examples (click to view)
Advertisement Location Examples
MULTI-CHANNEL ADVERTISING
Native Advertising
Supply an article to be exclusively featured on the Home page of the Powder Coated Tough website for one month. The article will remain on the website afterwards. Article will be promoted in an Industry eNews Spotlight, and to PCI's social media when it's posted.
- Between 1000-1500 words, the spot can be a case study, product promotion, or contain other interesting content (content subject to editorial approval).
- Up to 3 accompanying photos (advertiser must own rights to photos and complete a photo usage form).
- One 480px x 150px banner that appears in Industry eNews Spotlight and the PCT website.
- Limit 4 entries annually per company.
Digital Edition Sponsorship
Sponsor the digital edition of Powder Coated Tough and receive:
- Full page ad appearing adjacent to digital edition front cover.
- Two display ads in digital edition email blast (480px ⨯ 150px and 250px ⨯ 250px)
- "Sponsored By" logo and link on Home page of Powder Coated Tough website for two months.
- Limit 3 sponsorships annually per company.
| Ad Type | Specifications | 1 Month Rate (per month) | 6 Month Rate (per month) | 12 Month Rate (per month) |
|---|---|---|---|---|
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Native Advertising (exclusive each month) |
See Below | 2,750 | n/a | n/a |
|
Digital Edition Sponsorship (exclusive each issue) |
See Below | 975 | n/a | n/a |
Multi-Channel and Website Advertising are displayed on powdercoatedtough.com. Monthly impression and click-through metrics tracked using Google's Ad Manager platform.
E-MAIL ADVERTISING
| Ad Type | Specifications | 1 Month Rate (per month) | 6 Month Rate (per month) | 12 Month Rate (per month) |
|---|---|---|---|---|
| Industry eNews Spotlight - Top Position (exclusive each month) | See below | 625 | 565 | 540 |
| Industry eNews Spotlight | See below | 340 | 310 | 295 |
Email Advertising
Industry eNews Spotlight
A success story, product or technology profile, or other informative content to be emailed to approximately 13,500 opt-in subscribers. Up to 12 entries contained in each month's email blast.
eNews entry will contain:
- Up to 50-word description
- Logo or accompanying image; 250px ⨯ 250px
- Link and contact information
eNews images must be .jpg or .png with a file size of less than 60KB.
2024
Powder Coated Tough en Español
MEDIA
KIT Print | Digital
According to the Department of Labor, the projected number of Hispanic workers in the U.S. workforce will grow to almost 36 million people by 2030. Supply chain issues of the past few years have made Mexico and Central America an attractive region for U.S. manufacturers to explore as a nearsourcing option. In addition, the use of powder coatings has grown significantly in Mexico and Central America over the past decade. To address the growing need for powder coating education for Spanish-speaking audiences, select issues of Powder Coated Tough are professionally translated to Spanish and published in digital-only editions. Offering this resource for Spanish-speaking readers is essential to continue helping powder coaters around the globe learn more about pretreatment, application, curing, powder chemistries, and other processes related to powder coating.
If your company sells products or services to this unique audience, advertise with Powder Coated Tough en Español to bring awareness to your brand.
To learn more and request a media kit, please visit: www.powdercoating.org/PCTespanol
2024 POWDER COATED TOUGH EN ESPAÑOL EDITORIAL CALENDAR
| Winter | Spring | Summer | Autumn | |
|---|---|---|---|---|
| Feature Editorial | Powder Coating Instruments and Testing | The Role of OEMs in Powder Coating | Powder Coating in Automotive Manufacturing | Unique Powder Coating Lines |
| Ad Closing Date | 01/16/2024 | 03/11/2024 | 06/24/2024 | 09/16/2024 |
| Ad Materials Deadline | 01/19/2024 | 03/15/2024 | 06/28/2024 | 09/20/2024 |
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2024 POWDER COATED TOUGH EN ESPAÑOL PRINT RATES† AND SPECIFICATIONS
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Two Page Spread |
16.25" x 11.00" Bleed 16.00" x 10.75" Trim |
2,375 USD | 2,300 USD |
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Full Page |
8.25" x 11.00" Bleed 8.00" x 10.75" Trim |
1,250 USD | 1,200 USD |
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Two Thirds Page | 4.625" x 9.125" | 1,100 USD | 1,075 USD |
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Half Page Island |
4.625" x 6.875" | 960 USD | 930 USD |
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Half Page Vertical Horizontal |
3.4375" x 9.125" 7" x 4.5" |
905 USD | 875 USD |
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Third Page Vertical Horizontal Square |
2.25" x 9.125" 7" x 3" 4.625" x 4.5" |
790 USD | 760 USD |
| Ad Size | Dimensions | 1x | 3x | |
|---|---|---|---|---|
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Quarter Page | 3.4375" x 4.5" | 695 USD | 675 USD |
QUESTIONS? CONTACT US!
PO Box 110578
Lakewood Ranch, FL 34211