2025
Powder Coated Tough
MEDIA KIT Print | Digital

Every issue of Powder Coated Tough focuses on powder coating and how this Stronger, Greener, Better coatings technology is used in almost every industrial marketplace. The magazine delivers case studies, solutions, and resources to help readers succeed in their business.

With more than 27,000 subscribers in more than 100 countries, your sales message will connect with powder coating professionals as well as those considering powder coating applications.

 Explore our editorial calendar.

 Download a copy of the 2025 Media Kit (PDF)

A NOTE FROM THE PUBLISHER

In the ever-evolving landscape of industrial finishes, powder coating continues to stand out as a beacon of innovation, sustainability, and efficiency. Since 2011, Powder Coated Tough (PCT) has been the powder coating industry’s authoritative voice, promoting the technology to manufacturers and educating end users on the latest innovations. Each issue our team works with industry experts to unravel the technical intricacies of the powder coating process, making them accessible to both the novice and the seasoned professional. Our editorial delves into the transformative world of powder coating, exploring its environmental benefits, cost-effectiveness, and the superior finish it provides. Our objective is to educate, inspire, and ignite discussion among industry veterans and newcomers alike.

We frequently hear from readers that they enjoy PCT to stay on top of manufacturing trends. In fact, a recent reader survey shows that almost two-thirds of PCT readers take time out of their busy schedules to read every issue! Almost two-thirds of respondents also said that they pay attention to advertisements in PCT, with over a third saying they have made a purchase as a direct result of an advertisement they saw in PCT.

In addition, we continue to build awareness for our Spanish edition, with almost 60% of respondents telling us that they are aware of the publication, and almost 20% of those respondents saying they have forwarded PCT en Español to someone they thought would benefit from it. We will continue to build on these successes by bringing our educational features and industry knowledge to our growing Spanish speaking audience.

Join the PCT team as we continue the tradition of producing a publication carefully crafted for the innovators, the perfectionists, the environmentally conscious, and everyday professionals who strive for excellence in the art and science of powder coating. Support us on this colorful journey as we celebrate the vibrant community that has made powder coating a cornerstone of modern

Troy Newport
Publisher, Powder Coated Tough

OUR AUDIENCE

THE ONLY NORTH AMERICAN PUBLICATION DEDICATED EXCLUSIVELY TO POWDER COATING TECHNOLOGY

As the official publication of the Powder Coating Institute, Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants, and distributors. Powder Coated Tough is a subscription requested publication that is distributed to almost 27,000 industry professionals.

Powder Coated Tough subscribers include:
  • Account Executive/Sales Managers/Business Development Officers
  • Accounting Professionals
  • Applicators & Spray Booth Operators
  • Business Owners/General & Plant Managers
  • Business & Technical Directors
  • Chemists
  • Consultants
  • Distributors
  • Finishing System Managers
  • Industrial Designers/Engineers
  • LEAN & Continuous Improvement Managers
  • Marketing Professionals
  • Purchasing/Supply Chain Professionals
  • QC/QA Managers
  • Technical Directors
  • Technical Service Professionals
Top industries represented by readers include:
  • Aerospace/Aviation
  • Agricultural
  • Appliance
  • Architectural
  • Automotive
  • Construction
  • Electrical
  • Furniture
  • General Metal Products
  • HVAC
  • Lawn & Garden
  • Oil and Gas
  • Transportation
Powder Coated Tough is read by the manufacturers you want to reach!

EDITORIAL MISSION

As the official publication of the Powder Coating Institute, whose mission is to promote the benefits of powder coating technology, Powder Coated Tough magazine is the best resource for current users of powder coatings, those considering a conversion to powder, and industry suppliers. Powder Coated Tough does this through original and educational articles about powder application, case studies, industry news, and trends.

OUR EDITOR

Sheila Lamothe,
Editor

Powder Coated Tough's editorial content is developed and written by industry experts who are powder coating veterans. For the past three decades, Editor Sheila LaMothe has dedicated her career to manufacturing. With a focus on marketing and education, she has been involved with publishing and writing for manufacturing publications since 1999.

2025 EDITORIAL CALENDAR

January/ February March/ April May/June July/August September/October November/December
Feature Editorial Fabricating & Finishing Agriculture & Construction Beneficial Collaborations in the Powder Coating Industry Audits & Certifications Expansions & Evolutions Buyers Guide
Advertiser Spotlights Auxiliary Equipment (Testing, Software, Robotics) Part Preparation (Masking & Pretreatment) Powder Producers/Distributors & Raw Materials Ovens & Systems Houses Application Equipment
Ad Closing Date 11/25/2024 01/27/2025 03/31/2025 06/02/2025 07/28/2025 09/29/2025
Ad Materials Deadline 12/02/2024 01/31/2025 04/04/2025 06/06/2025 08/01/2025 10/03/2025
Bonus Distribution
  • PCI Workshops
  • Powder Coating Week 2025
  • PCI Workshops
  • Powder Coating Week 2025
  • PCI Workshops
  • PCI Workshops
  • FABTECH 2025
  • PCI Workshops
  • FABTECH 2025
  • PCI Workshops
  • Powder Coating Week 2026
Other magazine highlights: Technology Interchange, Ask the Experts, Formulators Forum, Pop Quiz, Coaters Corner, Did You Know?, Success Stories, and Preferred Suppliers Guide.
Questions? Email editor@powdercoatedtough.com.

MAGAZINE SPECIFICATIONS

  • Trim Size: 8" x 10.75"
  • Colors: 4-Color Process Throughout (CMYK Only; No Pantones)
  • Cover Stock: 80# Gloss Cover
  • Body Stock: 60# Gloss Text
  • Binding Method: Saddle Stitch

Ad Specifications: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process.

File Transmission: Email ad materials (print and digital) to sales@powdercoatedtough.com. For files too large to email, contact us for additional options.

ADVERTISING BONUS PROGRAM

Advertisers in Powder Coated Tough earn credit toward free digital advertising based on their total ad spend for the year.
ADVERTISERS WHO SPEND... RECEIVE FREE DIGITAL
ADVERTISING CREDITS...
3,000 - 5,500 up to 500
5,501 - 10,500 up to 1,000
10,501 - 15,500 up to 1,500
15,501 - 21,000 up to 2,000
More than 21,000 up to 2,500

DON'T FORGET: Digital ad credits earned through the Advertising Bonus Program can be used toward advertising in Powder Coated Tough en Español!

SAVE on Powder Coated Tough Advertising!

PCI Members receive a 20% discount on all advertising opportunities, including digital.

Not a PCI member?

Learn more about becoming a member of The Powder Coating Institute to take advantage of membership discounts!

Join PCI Today!

2025 BUYERS GUIDE ENHANCEMENTS

Product Ads: $245
  • 2.25" W x 1.75" H ad in one Category Listing section
Enhanced Listing Package: $315 (FREE for advertisers running any size print ad in Buyers Guide)
  • Boldfaced Listings
  • 4/C logo in Supplier Directory section
  • Hyperlink to your URL each time you are listed (digital edition only)
Deluxe Listing Package: $495
  • Receive all Enhanced Listing Package items plus a Product Ad

ADDITIONAL PRINT OPPORTUNITIES

Product Launch Package:

$11,750 (a $15,695 value!)
  • Cover Corner Cut
  • Two-page spread in print & digital editions (center spread or far forward)
  • Featured position in one eNews email blast
  • Website banner ad for one month

Integrated Sponsorships

(exclusive per issue; appears in print and digital editions of Powder Coated Tough)
Ask the Experts: 3X - $5,850 ($1,950/issue) | 6X - $8,520 ($1,420/issue)
Pop Quiz: 3X - $5,850 ($1,950/issue) | 6X - $8,520 ($1,420/issue)
  • Banner ad in print & digital editions and email blasts (email blast for Pop Quiz only)
  • Ability to reprint with permission

Advertiser Spotlights

Advertisers: $495*

Supplemental quarter page advertorial available to PCI members who have placed a regular print ad in the issue where their PCI membership category is featured (see the Advertiser Spotlights section of the editorial calendar). Spotlights contain a short title, 40-70 words, company logo or picture, contact information, and appear in the Spotlight section of the issue. PCI members who advertise with a Half Page ad or larger in their qualifying issue receive a free spotlight in that issue. Spotlights are subject to editing.

Reprints

Reprints are available upon request. Contact Troy Newport at sales@powdercoatedtough.com for pricing and available options.

DIGITAL RATES* AND SPECIFICATIONS

Ad Type Specifications 1 Month Rate (per month) 6 Month Rate (per month) 12 Month Rate (per month)
LEADERBOARD AD 728px ⨯ 90px 535 485 460
SKYSCRAPER AD 160px ⨯ 600px 535 485 460
SQUARE AD 250px ⨯ 250px 475 425 405
VIDEO AD YouTube embed 210 190 180
FEATURED PRODUCT AD 180px ⨯ 150px 285 255 245
CATEGORY SPONSORSHIP AD 160px ⨯ 600px 240 215 205
ROADBLOCK Leaderboard, Skyscraper, & Square 1,545 1,390 1,320
All rates net

DIGITAL ADVERTISING DETAILS

Website Advertising

Leaderboard Ad
  • 3 rotating positions available; appears at top and bottom of Home page
Skyscraper Ad
  • 3 rotating positions available; appears in right column of Home page
Square Ad
  • 3 rotating positions available; appears just below fold of Home page
Roadblock
  • 1 position available per month; leaderboard, skyscraper, and square banner ads all display simultaneously. (This placement is not exclusive.)
Video Ad
  • 3 rotating positions available; appears just below fold of Home page; video must be supplied as YouTube embed
Featured Product Ad
  • 8 rotating positions available; appears below fold of Home page
Category Sponsorship

Skyscraper ad on category page of your choice. Choose from: Powder Coating Materials; Application & Systems; Pretreatment & Surface Prep; Curing/ Ovens; Racking & Masking; Substrates; Raw Materials; Testing Equipment.

Website ad files must be .jpg or .png with a file size of less than 150KB. Digital advertising is managed through Google's DoubleClick for Publishers platform. Advertisers receive monthly impression and click-through reporting.

Advertisement Location Examples (click to view)
Powder Coated Tough Banner Ads

MULTI-CHANNEL ADVERTISING

Native Advertising

Supply an article to be exclusively featured on the Home page of the Powder Coated Tough website for one month. The article will remain on the website afterwards. Article will be promoted in an Industry eNews Spotlight, and to PCI's social media when it's posted.

  • Between 1000-1500 words, the spot can be a case study, product promotion, or contain other interesting content (content subject to editorial approval).
  • Up to 3 accompanying photos (advertiser must own rights to photos and complete a photo usage form).
  • One 480px x 150px banner that appears in Industry eNews Spotlight and the PCT website.
  • Limit 4 entries annually per company.
Digital Edition Sponsorship

Sponsor the digital edition of Powder Coated Tough and receive:

  • Full page ad appearing adjacent to digital edition front cover.
  • Two display ads in digital edition email blast (480px ⨯ 150px and 250px ⨯ 250px)
  • "Sponsored By" logo and link on Home page of Powder Coated Tough website for two months.
  • Limit 3 sponsorships annually per company.
Ad Type Specifications 1 Month Rate (per month) 6 Month Rate (per month) 12 Month Rate (per month)
Native Advertising
(exclusive each month) 		See Below 2,750 n/a n/a
Digital Edition Sponsorship
(exclusive each issue) 		See Below 975 n/a n/a

Multi-Channel and Website Advertising are displayed on powdercoatedtough.com. Monthly impression and click-through metrics tracked using Google's Ad Manager platform.

E-MAIL ADVERTISING

Ad Type Specifications 1 Month Rate (per month) 6 Month Rate (per month) 12 Month Rate (per month)
INDUSTRY ENEWS – TOP POSITION (exclusive each month) See below 625 565 540
INDUSTRY ENEWS See below 340 310 295

Email Advertising

Industry eNews Spotlight

A success story, product or technology profile, or other informative content to be emailed to approximately 13,800 opt-in subscribers. Up to 12 entries contained in each month's email blast.

eNews entry will contain:
  • Up to 50-word description
  • Logo or accompanying image; 250px ⨯ 250px
  • Link and contact information

eNews images must be .jpg or .png with a file size of less than 60KB.

2025
Powder Coated Tough en Español
MEDIA KIT Print | Digital

According to the Department of Labor, the projected number of Hispanic workers in the U.S. workforce will grow to almost 36 million people by 2030. Supply chain issues of the past few years have made Mexico and Central America an attractive region for U.S. manufacturers to explore as a nearsourcing option. In addition, the use of powder coatings has grown significantly in Mexico and Central America over the past decade. To address the growing need for powder coating education for Spanish-speaking audiences, select issues of Powder Coated Tough are professionally translated to Spanish and published in digital-only editions. Offering this resource for Spanish-speaking readers is essential to continue helping powder coaters around the globe learn more about pretreatment, application, curing, powder chemistries, and other processes related to powder coating.

If your company sells products or services to this unique audience, advertise with Powder Coated Tough en Español to bring awareness to your brand.

To learn more and request a media kit, please visit: www.powdercoating.org/PCTespanol

 Explore our editorial calendar.

 Download a copy of the 2025 Kit de Medios (PDF)

2025 POWDER COATED TOUGH EN ESPAÑOL EDITORIAL CALENDAR

Winter Spring Summer Autumn
Feature Editorial Fabricating & Finishing Agriculture & Construction Beneficial Collaborations in the Powder Coating Industry Expansions & Evolutions
Ad Closing Date 01/22/2025 04/07/2025 06/23/2025 09/08/2025
Ad Materials Deadline 01/24/2025 04/11/2025 06/27/2025 09/12/2025
Bonus Distribution
  • FABTECH Mexico 2025
  • FABTECH Mexico 2025

2025 POWDER COATED TOUGH EN ESPAÑOL PRINT RATES AND SPECIFICATIONS

Ad Size Dimensions 1x 3x
Two Page Spread 16.25" x 11.00" Bleed
16.00" x 10.75" Trim 		2,375 USD 2,300 USD
Full Page 8.25" x 11.00" Bleed
8.00" x 10.75" Trim 		1,250 USD 1,200 USD
  • Non-PCI members must pay for advertising on or before the Insertion Order deadline to be included in an issue.
  • All ads run in 4/color. Ads must be supplied as a .JPG, .PNG, or .PDF in Spanish to appear in Powder Coated Tough en Español. Translation services are available through our professional translation provider. For a translation quote, contact Troy Newport at sales@powdercoatedtough.com
Ad Size Dimensions 1x 3x
Two Thirds Page 4.625" x 9.125" 1,100 USD 1,075 USD
Ad Size Dimensions 1x 3x
Half Page
Island 		4.625" x 6.875" 960 USD 930 USD
Half Page
Vertical
Horizontal
3.4375" x 9.125"
7" x 4.5" 		905 USD 875 USD
Ad Size Dimensions 1x 3x
Third Page
Vertical
Horizontal
Square
2.25" x 9.125"
7" x 3"
4.625" x 4.5" 		790 USD 760 USD
Ad Size Dimensions 1x 3x
Quarter Page 3.4375" x 4.5" 695 USD 675 USD

QUESTIONS? CONTACT US!

Powder Coated Tough | The Powder Coating Institute
PO Box 110578
Lakewood Ranch, FL 34211